Recently re-located back to Vancouver after 3 years studying and working in Asia and the Middle East; Allison brings 15 years of international trade, marketing strategy and business development to her clients.
She is a seasoned sales and marketing professional with a focus on growing globally. Currently an International Trade Advisor with Small Business BC, and with over 15 years of wine industry experience, most recently as the Marketing and Trade Sales Director – China for a wine importer and distributor, and before as Director of Operations for a niche Canadian winery, Allison has extensive expertise not only in product design, branding and promotion, but also in strategic planning and international expansions. Her diverse skill set is an invaluable asset for any company in need of an advocate with both knowledge and agility.
Her commitment to sustainability has driven her to encourage companies in both Canada and Asia to identify and implement business practices and processes that integrate financial, social and environmental considerations – ultimately leading to a healthier business structure.
Allison relocated to China in 2011 to complete her MBA in Shanghai with HULT International Business School, where she consistently demonstrated superior leadership and public speaking savvy – as demonstrated both at the Hult Global Case Challenge Asia Finals, where she acted as a Master of Ceremonies, and at the Hult 2012 Shanghai Graduation, where she was elected by peers as the representative speaker.
She has a Bachelor of Commerce degree from the University of Victoria, Canada, which included a semester in Indonesia, and was awarded the Blue and Gold Award for demonstrating a strong commitment to the community, and to improving quality of life at the university.